April Marshke’s Mission to Fix an Industry Stuck in Its Ways

The Future of Cycling Through April Marshke’s Eyes

April Marshke, a seasoned veteran in the cycling world and an advocate for active mobility, diversity, and sustainable growth, recently joined the Ride to Success Podcast for a candid discussion about her journey, the cycling industry’s evolving landscape, and the pivotal changes she believes are necessary for the industry’s future. Hosted by Pedro Couto Lopes, the conversation delved deep into the parallels between golf and cycling, the potential of e-bikes, and the urgent need for greater inclusivity within the industry.

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Topics discussed:

The Rise of E-Bikes and Active Mobility

1Marketing E-Bikes and Overcoming Stigmas

The Impact of Automotive Companies on Cycling

Breaking Barriers: Making Cycling More Accessible

The Importance of Diversity in the Cycling Industry

The Summit Series Event and Its Goals

The Importance of Best Practices in the Cycling Industry

Building Tools for Gender Equity in Cycling

Preparing Women for Leadership Roles

Advice for Young Professionals in Cycling

The Future of Cycling: Predictions and Aspirations

Thanks for listening

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