Breaking Barriers: How Cassondra Spring and Liv Cycling Are Shaping Women's Cycling

Cassondra, the global brand manager of Liv Cycling, discusses the power of music and its influence on her life. She emphasizes the importance of having a global perspective and how music contributes to that.

The discussion then focuses on Cassandra's passion for cycling and Liv Cycling's mission to welcome women and girls into the sport. She highlights the role of community and inclusivity in achieving this mission. The conversation also touches on Liv Cycling's grassroots program, which aims to provide opportunities for talented and ambitious young riders. Lastly, the discussion explores Liv Cycling's efforts to support gender equality and inclusivity in the cycling industry through partnerships and ambassador programs. The conversation also focused on the efforts of LIV Cycling to promote inclusivity and equity in the cycling industry, particularly in the gravel and road cycling categories.

The conversation concluded with a discussion about the Tour de France Femme avec Zwift and LIV cycling efforts to create a more inclusive and celebratory environment for women in cycling.

Tune into the Ride To Success podcast for more insights into Cassondra Spring's work and Liv Cycling's initiatives.

Chapters

00:00 ~ Introduction and the Role of Music

06:49 ~ Promoting Inclusivity and Welcoming Women into Cycling

18:41 ~ Liv's Grassroots Program and Partnerships for Women in Cycling

26:05 ~ The Growing Interest in Women's Cycling in China

28:32 ~ Embracing the Popularity of Gravel Riding

28:45 ~ The Inclusive Nature of Gravel Cycling

34:10 ~ Liv Cycling's Focus on Gravel Racing

35:07 ~ Collaboration with Organizations and Regions

46:18 ~ The Impact of the Tour de France Femme avec Zwift

49:50 ~ Engaging the Community through Rides and Celebrations

56:22 ~ Success: A More Inclusive and Connected Future