Is Cycling Apparel Broken? Ed Bartlett Thinks So—and He’s Doing Something About It

Ed Bartlett: the Cycling Industry Needs a Total Overhaul

In the latest episode of the Ride to Success podcast, host Pedro Couto Lopes sat down with Ed Bartlett, founder of Kostüme, a brand that’s turning the cycling apparel industry on its head. Over the course of the conversation, Ed shared his journey from ideation to execution, his philosophy on sustainability, and his vision for the future of cycling and apparel.

What emerged from the discussion was a portrait of an entrepreneur determined to challenge the status quo and inspire change—not just within cycling but across the broader fashion industry.

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Topics discussed:

Navigating the Competitive Cycling Apparel Market

Innovating Beyond the Status Quo

Building a Brand with Integrity

The Personality of Costume: Values and Vision

Creating a Unique Customer Experience

Activations and Cult Following: The Future of Costume

Innovative Business Models in Apparel

Sustainability in the Fashion Industry

The Future of Cycling Industry

Art and Collaboration in Brand Identity

The Evolution of Collaborative Design

Navigating the Challenges of Entrepreneurship

Lessons Learned from Building a Brand