Miles Baker-Clarke's Ride to a More Diverse and Inclusive Cycling World

Cycling, a sport known for its rigorous physical demands and scenic escapes, faces a persistent challenge far from the physical: diversity and inclusivity.

In a candid conversation on the Ride To Success Podcast, Miles Baker-Clarke, a seasoned marketer within the cycling industry, shares his insights and personal experiences, underscoring the pressing need for change with Pedro Couto Lopes.

"In my cycling club of 300+ people, there is only 1 person of colour"

Despite his deep love for cycling, Baker-Clarke is acutely aware of the sport's diversity problem. "In my club of 300+ people, there is no one of colour, apart from me" he states, highlighting a glaring issue that extends beyond his local cycling club to the cycling industry at large. The lack of representation is not merely a numbers game; it's about what those numbers signify—a barrier to entry and a sense of alienation for underrepresented communities.

Find out more about Miles's transformative work in the Ride To Success podcast.

Chapters:

~ Assessing Diversity in Cycling

~ Where the Cycling Industry Falls Short

~ Challenges to Diversity and Inclusivity

~ Strategies for a More Inclusive Cycling World

~ Introducing Cycling Culture Club

~ Marketing for a Diverse Cycling Community

~ Engaging Diverse Groups in Cycling

~ Hopes for a More Inclusive Cycling Industry

~ Journey Ahead for Cycling's Diversity and Inclusion