The Business Case for Diversity with Lisa Bourne

In this conversation, Lisa Bourne shares her journey in cycling, emphasizing the importance of diversity and inclusion within the sport.

She discusses her experiences, the barriers faced by underrepresented groups, and the role of technology in creating a more inclusive cycling community.

Lisa advocates for equitable opportunities and highlights the need for representation in cycling culture.

The conversation also touches on personal reflections, the impact of cycling on mental health, and the importance of following one's passions.

Chapters

00:00Introduction to Diversity in Cycling

02:01Finding Purpose and Passion

04:50The Role of Cycling in Personal Growth

07:19Challenges of Inclusivity in Cycling

09:46Experiences of Microaggressions

11:57The Business Case for Diversity

14:29Creating Pathways for Underrepresented Groups

17:09The Importance of Community and Belonging

18:14Future of Cycling and Inclusivity

26:48The Role of Technology in Inclusivity

29:50Representation and Marketing in Cycling

34:45Best Practices for Inclusivity in Cycling

38:48Envisioning an Inclusive Future for Cycling

43:21Personal Reflections on Cycling and Life

46:54Defining Success in Diversity and Inclusion

49:32Leaving a Legacy of Inclusion