Industry Leaders Reveal the Future of Cycling

Written By Pedro Couto Lopes Couto Lopes
 

Ride to Success Podcast launches a compelling limited series exploring the future of cycling and content creation.

The Ride to Success Podcast is proud to announce the release of a brand-new limited series that delves into the intersection of cycling and the rapidly evolving content creator economy.

Major Tailwinds and Headwinds Shaping the Cycling Industry’s Next Five Years

This 11-episode series offers a unique platform for some of the cycling industry’s most influential leaders, creators, and innovators to tackle the key trends shaping the industry’s future.

Insights from Industry Leaders

Each episode is designed to explore critical questions that are redefining how cycling brands operate and engage with their audiences, including:


  • Where should cycling companies prioritise spending to drive brand visibility and engagement?

  • How is the rise of the content creator economy transforming sponsorship models, and how are brands adapting?

  • What are the major tailwinds and headwinds that will shape the cycling industry over the next five years?


Whether you’re a passionate cyclist, a brand manager, or simply curious about how the industry is evolving, this series provides thought-provoking insights and practical advice on navigating opportunities and challenges ahead.

Bite-Sized, Actionable Conversations

Episodes range from 8 to 20 minutes, making them easy to fit into even the busiest schedules. Perfect for a coffee break or a quick listen during lunch, each episode delivers sharp, actionable insights from industry leaders.

Guest Line-Up and Episode Schedule

The series features a stellar line-up of thought leaders and innovators:


  • Monday, 25th November – Mark Sutton, Managing Editor, Cycling Electric

  • Tuesday, 26th November – Andrew Richardson, Founder, Avelon

  • Wednesday, 27th November – Oskar Scarsbrook, Communications Director, Human Powered Health Cycling

  • Thursday, 28th November – Stefan van der Fluit, Founder & CEO, Flowbio

  • Friday, 29th November – Sven Thiele, Founder & CEO, Hotchillee

  • Monday, 2nd December – James Vickers, Endurance Sports Marketer

  • Tuesday, 3rd December – Jordi Pujol Rabasseda, Co-founder, Athletic Affair

  • Wednesday, 4th December – Inigo Hawkings, Content Creator & Cyclist

  • Thursday, 5th December – Alberto Fonte, Founder & CEO, Udog

  • Friday, 6th December – Tobias Dahlhaus, Account Director, Leo Burnett

  • Monday, 9th December – Dani Christmas, Cycling Commentator & Sports Director, CANYON//SRAM


Why Listen?

The Ride To Success Podcast hosted by Pedro Couto Lopes offers unparalleled insights into how the cycling industry is adapting to new media trends and the evolving sponsorship landscape. With a focus on emerging opportunities and potential obstacles, this series equips listeners with the knowledge they need to stay ahead in a competitive and ever-changing industry.

Tune In and Subscribe Today

The first episode launched on Monday, 25th November, and is now available on Spotify, Apple Podcasts, and YouTube.

Links to the Podcast:



 
Pedro Couto Lopes Couto Lopes
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