Stu Thomson – From Downhill Mountain Bike Racer to founder and CEO of Leading Creative & Production Agency

In this conversation, Stu shares his unique journey from being a competitive athlete to becoming the CEO of a successful creative agency, Cut Media. He discusses the importance of consistency, curiosity, and the transferable skills gained from sports that have contributed to his business success. The conversation also delves into the evolution of filmmaking in the digital age, the challenges faced while growing a business, and the art of creating engaging content that resonates with audiences. Additionally, Stu emphasizes the value of mentorship and the collaborative nature of creativity in achieving success.

Chapters

00:00 ~ Introduction and Background

03:34 ~ Personal Growth: From Single-Minded Focus to Leading a Team

08:14 ~ The Power of Athlete Skills in Business

10:03 ~ The Shift to Filmmaking and the Birth of Cut Media

13:18 ~ The Pivotal Moment: Imagine It and Cut Media's Vision

16:07 ~ Collaborating with Athletes: Capturing Sports Authentically

17:22 ~ Learning from Others' Mistakes and Doing It Right

19:54 ~ The Importance of Athlete Involvement in the Creative Process

24:31 ~ The Vision and Mission of Cut Media

25:02 ~ Challenges and Growth

28:13 ~ Transitioning from Hands-On to Leading a Team

28:30 ~ The Misconception of Viral Content

30:39 ~ Defining Creativity

42:33 ~ What does Success look like?