The Stracciatella Technology - A New Era for Selle Royal
Introduction
In this episode, Pedro Couto Lopes explores the newly launched Stracciatella technology by Selle Royal Group, a pioneering approach that redefines saddle production for enhanced comfort and sustainability. Stracciatella technology utilizes production waste to create new, comfort-focused padding in saddles, aiming to reduce environmental impact significantly. Selle Royal Group encompasses six brands, each catering to diverse cycling needs and enhancing the riding experience for various audiences.
Stracciatella Technology: Concept & Development
Pietro Tomasella explains that Stracciatella technology was inspired by a commitment to sustainability, taking its name from Italian chocolate chip gelato to symbolize its unique blend of recycled materials. Traditionally, saddle production involves multiple materials, which complicate recycling. Stracciatella allows Selle Royal to reintegrate production waste—like PVC, foam, and gel—into new saddles through a granulation process, reducing landfill contributions and supporting a circular economy model.
Sustainability Initiatives and Industry Impact
The Selle Royal Group is deeply committed to sustainable practices. Having pledged a 55% reduction in CO2 emissions by 2030 (as part of the GHG protocol), the company has implemented photovoltaic panels at its Italian factory to generate 40% of its energy and actively participates in the Shift Cycling community to achieve green certification among its suppliers.
Pietro highlights that the new approach to sourcing and logistics allows the company to serve global markets more sustainably. They aim to offer 100% recycled plastic components, emphasizing efficiency and reduced environmental impact. Stracciatella technology, therefore, represents a strategic shift toward sustainable production without sacrificing the quality and comfort that define Selle Royal’s products.
Strategic Perspective and Industry Challenges
Riccardo Losio adds a strategic viewpoint, discussing the industry challenges Selle Royal faces in making production sustainable while preserving product credibility and quality. Recycling saddles is complex due to their multi-material construction. Stracciatella is their solution, making waste reusable within the production cycle, cutting down on landfill contributions. Riccardo emphasizes that authenticity is crucial, with the company taking action rather than just promoting sustainability.
The company’s mission is to inspire a culture around cycling, which aligns with growing consumer demand for transparency and responsible production. Riccardo notes that while cycling respects the environment, the industry itself must adopt more sustainable production practices.
Personal Reflections on Success and Passion
When asked about personal definitions of success:
Riccardo sees success as nurturing a culture around cycling that resonates with the values of customers and promotes sustainable lifestyles. He aims for the brand to connect deeply with like-minded consumers who prioritize responsible choices.
Pietro reflects on his passion for cycling, having grown from a background in soccer to a love for biking through various cycling experiences. For him, success is teamwork-driven—derived from working with motivated colleagues to reach shared goals, inspired by his experiences in sports.